EAN: 9783319920832

9783319920832 - Springer Proceedings in Business and Economics   Advances in National Brand and Private Label Marketing Kartoniert (TB)
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This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing marketing general business psychology economics and statistics. Further the papers address diverse areas of application including: purchase-decision models premium private labels decisions involved in introducing new products M-commerce private label adoption assortment decisions private label pricing brand equity and collaborative relationships. The main theme of the 2018 conference was Building Strong Brands in the Digital Age.
Produktinformationen zuletzt aktualisiert am
15.03.2025 um 21:12 Uhr


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9783319920832
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ASIN
3319920839
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