EAN: 9783319920832

Bilder-Quelle: discount24.de - Sport-Freizeit

This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing marketing general business psychology economics and statistics. Further the papers address diverse areas of application including: purchase-decision models premium private labels decisions involved in introducing new products M-commerce private label adoption assortment decisions private label pricing brand equity and collaborative relationships. The main theme of the 2018 conference was Building Strong Brands in the Digital Age.

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31.03.2025 um 18:50 Uhr

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